First venture into taking an exhibition stand for our newly formed consultancy.
Between us my colleagues and I at JEM Retail Consultants have over 100 years of experience gained with 20 retail organisations but as individuals have normally gained new contracts via fairly conventional routes – usually our personal networks or through agencies.
Although we have now worked together on 4 separate occasions this is our first experience of trying to find a contract as a Consultancy and we felt that we needed to market our services at an exhibition in order to make some new contacts and promote the services we can offer.
So where to go?
The first opportunity we chose was the Retail Week Technology Summit being held in London on the 25th / 26th September 2013. This was partly influenced by helping to win the Supply Chain Excellence Award hosted by Retail Week but we chose it mostly because it will be attended by part of our target audience: CIO’s and IT Directors from top retailers.
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| Retail Week Technology Summit: www.retailtechsummit.com |
Next was the Retail Business Technology Expo being held at Earl’s Court on the 11th / 12th March 2014. This is expected to attract over 9,000 visitors taking advantage of the 300 exhibition stands and the networking opportunities that will be provided.
Great! Decision made but what else do we need? The most obvious thing was a display stand and fortunately Sara from Creative Remedy who developed our website for us was on hand to do the design drawing from the branding she created for the web. Next were pens, packets of mints and printed brochures.
I think it is fair to say that this has taken rather more organising than I had anticipated when we started but we are looking forward to the experience and the opportunity to make new contacts.
We would certainly be interested to hear from anyone who has experience of exhibiting at this type of event, particularly if there are any other venues they would suggest.
Written by Mike Gamble: www.jemconsultants.co.uk
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