Which freebies - sorry "promotional merchandise" - do you find the most attractive when you attend exhibitions?
Walking around and chatting to the other exhibitors we realise, perhaps unsurprisingly, that we have not exactly been original. We are next to a stand featuring Spotfire from TIBCO Software and they have a handbag sized torch that is proving extremely popular. We congratulate them on cleverly linking a torch with their name (as in "spot" light) only to be told that hadn't occurred to them, they just thought it was a nice item. Are we over thinking this?
Another exhibitor has a very colourful and eye-catching pick n' mix display. Again, exactly nothing to do with their product.
We have already booked our place at the Retail Business Technology Expo next March so if you are reading this please help us out here and let us know in the comments what your favourite freebie item is when you're attending this type of event. There are 9,000 visitors expected so we want to stand out.
If you attend the RBTE please look us up to see if we followed your advice!
Written by Mike Gamble: JEM Retail Consultants